12/25/2023 0 Comments White lightning liquorProduction discontinued Īt the end of 2009, Heineken decided to discontinue its manufacture due to its brand image problem in the United Kingdom as having become synonymous with under-age drinking, anti-social behaviour, homelessness and impoverished alcoholism, in an echo of the Gin Craze of the 18th century. The price was gradually increased and the strength was finally reduced to 5.5% in May 2009. With gathering evidence of its adverse social effects that were becoming apparent, Heineken, the new owners of Scottish Courage, wished to distance themselves from the perceived negative impression of White Lightning. White Lightning was then sold at either 7.5% or 8.4%, the 8.4% now being slightly stronger, but having a higher price owing to the greater duty paid. However makers were allowed to over-state this strength on product labels, up to 8.4%. UK alcohol taxation provided a price-break for ciders up to 7.5%, which fuelled the original development of the white cider market. On its release, its strength was 7.5% alcohol by volume, although labelled as 8.4%. White Lightning quickly gained brand recognition in the late 1990s-2000s in a competitive marketplace with its distinctive large deep blue coloured thin plastic bottle's design, very low price and high strength, making it popular with those seeking strong alcohol with minimal money to spend. Bulmers was in turn acquired by Scottish Courage in 2003. Bulmer in 1995, and in spite of initial assurances that production would continue in Winkleigh, the cider brewery there was shut and all production moved to Hereford. White Lightning was originally manufactured in the early 1990s by Inch's Cider of Winkleigh. White Lightning was a brand of English white cider produced from the early 1990s to 2009. White Lightning 3 litre bottle, with the 'extra 50% free' branding
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |